BOOKS ON OUR DESK
1. HABIT- THE 95% OF BEHAVIOR MARKETERS IGNORE
Habit explains why 80% of new products fail, why billions of advertising dollars are wasted each year, and why even satisfied customers aren't loyal.
A BLACK SWAN is a highly improbably event. The astonishing success of Google was a black swan; so was 911.
"An invaluable road map to all those who seek to develop truly special relationships with their clients."
4. DESIGN LIKE YOU GIVE A DAMN
Design Like You Give a Damn is a compendium of innovative projects from around the world that demonstrate the power of design to improve lives.
LEWIS.TSURAMAKI.LEWIS presents a diverse selection of built and speculative work ranging from small installations to larger institutional buildings.
Classified presentation of the four hundred more recent significant materials. An indispensable resource for anyone involved with design.